Araku Valley

A tribal-grower heartland in the Eastern Ghats, where coffee was introduced through government programmes and has since become a significant livelihood crop for indigenous communities. Lower altitude (900–1,100 masl) and a different soil profile than the Western Ghats yield sweeter, more accessible cups with gentle acidity and a clean, soft body. The cooperative model here ensures growers share in export value rather than selling at farmgate price.